In a world full of digital information, print still stands as an important pillar for brand reinforcement, says Clint Edwards, owner-operator of Howick’s Kaleidoprint.
Whilst online advertising is an important tool for any business, the constant flood of online information means your message can get lost.
Using print to reinforce a message, promote products and services, and push brand strategy, is a useful tool that works effectively alongside digital platforms.
Our lives are dominated by emails, online meetings, online advertising and social media and it’s easy to reach online saturation. I for one can’t wait to ‘dial-out’ at the end of a work day.
Printed collateral is tangible, physically sitting on a desk, in a mailbox, or on a meeting table, and allows your customer to physically access this information without having to encourage them to visit a website, or social media page.
Using well designed, good quality print collateral continues to deliver effective results for our clients who value the importance of print.
