Tess Lewis believes shopping local is a more personalised transaction.
In an era where convenience often trumps community, it’s essential to recognise the profound impact of supporting local businesses.
Here in east Auckland, we’re incredibly fortunate to have so many amazing stores in Howick on a single stretch of road – Picton Street.
By choosing to shop local, consumers not only have convenience but also contribute to a thriving, sustainable community and local economy for everyone.
In today’s fast-paced world, it’s easy to overlook the value of local shopping.
However, supporting local businesses offers a wealth of benefits that extend beyond mere convenience.
First and foremost, shopping locally bolsters economic prosperity.
When consumers spend their hard-earned money at small businesses, a significant portion of it stays in the area.
Studies have shown that local businesses contribute to job creation and offer higher wages compared to large corporations.
The ripple effect then fosters a more resilient economy, creating a vibrant job market for locals.
Many Howick boutique shops are owner-operated and offer unique products and personalised service that big retailers simply can’t match.
The relationships formed between customers and local business owners create a sense of community, allowing shoppers to receive tailored recommendations, fostering a retail experience that feels personal and engaging.
Unique Howick storefronts seen at 101, and Louis and Max, featuring locally sourced products help create a distinct character that attracts visitors and residents alike.
This unique charm can increase tourism, further benefiting our local economy.
By choosing to shop locally, consumers also encourage sustainable practices, contributing to a healthier environment.
And local shopping encourages community involvement, with special events and late-night evenings.
Many small businesses support charities, schools, and events in east Auckland that help to build a stronger more connected community.