In recent years, Black Friday and Cyber Monday have gained traction in New Zealand, despite traditionally being United States-centric shopping events.
This trend has seen more Kiwi businesses jumping on board, offering limited-time deals to attract customers both online and in-store.
For businesses, participating in these events provides a unique opportunity to boost sales before the end of the year, clearing out stock and engaging with a wider audience.
It’s a chance to capture early holiday shoppers looking for deals, and the buzz around Black Friday and Cyber Monday helps generate a sense of urgency that drives purchases.
Participating in these days allows you to tap into the collective marketing efforts of other businesses and tap into the consumer buying behaviour of those days!
For consumers, these events offer access to deals that might not be available at other times, which can be especially appealing with holiday shopping on the horizon.
As awareness grows, Black Friday and Cyber Monday are becoming anticipated events, making them an increasingly valuable addition to the New Zealand retail calendar.
If you’re not sure if this fits in your strategy, let’s chat!
- The Marketing Baker, www.marketingbaker.com, phone 09 884 8650, email candice@marketingbaker.com
