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Tuesday, March 4, 2025

Luxury automotive brand arrives

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The new Lexus of East Auckland dealership sits on a 7,000 square metre site on Ti Rakau Drive. Photo supplied

One of the world’s top luxury automotive brands has arrived in east Auckland with the launch of its newest dealership.

More than 100 people, including Prime Minister and Botany MP Christopher Luxon, Japanese Consul-General Shinji Matsui, and Toyota New Zealand chief executive Tatsuya Ishikawa, turned out to celebrate the recent opening of executive director Rick Armstrong’s Lexus of East Auckland on Ti Rakau Drive.

Luxon told the attendees it was going to be an “absolutely outstanding showroom to showcase a premium product to many Kiwis, which is fantastic”.

“As the local Botany MP, what a great place to invest in. A great place for Rick to put his money into and we appreciate you doing so.

“It’s going to create jobs and growth for our local economy and, again, congratulations to all of you.”

Lexus New Zealand says the dealership is an “exciting development in the growth of the Lexus brand and experience in New Zealand and provides an important opportunity in east and south Auckland for Lexus customers”.

“An entirely new showroom, Lexus of East Auckland is the first Lexus dealership to join the Armstrong’s Group, which has grown to become one of New Zealand’s largest and most respected independent vehicle automotive groups, representing more than 16 global automotive brands.

“Sitting on a generous 7,000sqm site, the 600sqm showroom will host a large customer lounge, a full barista café, dining area, plus business areas for customers.

“The focus on guest hospitality, or what Lexus call ‘omotenashi’, is a core attribute of the Lexus experience.

“Included on the site is a dedicated parts and service centre plus a full-service tyre centre.”

Prime Minister Christopher Luxon, left, and Rick Armstrong, right, cut the ribbon to open the new Lexus of East Auckland. Times photo

Armstrong’s chief executive officer Troy Kennedy says the development marks a significant milestone for Armstrong’s as it continues to expand its footprint in the Auckland region.

“Our investment in a new Lexus dealership in east Auckland reflects both our confidence in the region’s growth and Lexus’s ongoing dedication to innovation and sustainability.

“This new dealership will not only further strengthen our presence in Auckland but also demonstrate our belief in Lexus as a leader in sustainable luxury.

“We are excited to bring Lexus’s world-class luxury and innovative vehicles to east Auckland, providing customers with exceptional service and a premium experience that aligns with the Lexus brand’s values.”

Lexus New Zealand vice president Andrew Davis says the new dealership strongly reflects where Lexus as a car marque is heading in New Zealand.

“The investment in new and refurbished dealerships from our business partners highlights the strength of our brand, and our excitement for the sustainable future of Lexus here.”

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