Recognition is all important when it comes to building a brand, Jane Bathurst-Brown (Bathurst Brown Design) advises.
“If you were to take the logo off your brand’s communications would customers still recognise your business? If not, your brand identity may need some work,” she says.
“Your logo is just a small part of your brand identity as tone of voice, colours, fonts, imagery and secondary graphics all have a part to play.”
Based in Rices Mall, Howick, Jane and her team provide global expertise for local businesses, specialising in brand strategy, identity and graphic design.
Drawing on years of experience in top-tier agencies across London, Sydney and Auckland, Jane is both a strategist and a designer – skills unusually held by one person – and she is involved in each part of any given branding project.
“I’ve worked with many well-known global brands, but I now prefer to focus on smaller businesses and local initiatives, who are far more appreciative and also give back to our community,” she confirms.
“Our clients are never presented with dozens of concepts, having to go through multiple rounds of amends – this just isn’t necessary with us. You will only be presented with relevant ideas and compelling designs, ones that will work for you.”
Start-ups looking to establish and build a brand or established businesses seeking to refresh their image will find Jane and her team ready to assist.
“Contact us today to see how we can give your brand identity a competitive edge.”
