Importance of print for brand reinforcement

In a world full of digital information, print still stands as an important pillar for brand reinforcement.

Whilst online advertising is an important tool for any business, the constant flood of online information means your message can get lost.

Using print to reinforce a message, promote products and services, and push brand strategy, is a useful tool that works effectively alongside digital platforms.

Our lives are dominated by emails, online meetings, online advertising and social media and it is easy for us to reach online saturation.

I for one can’t wait to ‘dial-out’ at the end of a working day.

Printed collateral is tangible, physically sitting on a desk, in a mailbox, or on a meeting table, and allows your customer to physically access this information without having to encourage them to visit a website, or social media page.

Using well designed, good quality print collateral continues to deliver effective results for our clients who value the importance of print.

• Telephone: 09 320 4395, Kaleidoprint.co.nz, enquiries@kaleidoprint.co.nz.
• Unit 6, 115 Elliot Street, Howick (shop entrance on Wellington Street)