- By Business East Tamaki general manager Ruth White
You’ve likely heard people say, “I hate networking”. They’re not alone.
For many, the work networking brings an instant wave of dread.
Surveys often reveal that while professionals recognise the value of networking, it’s also one of the most avoided activities.
Yet, despite this reluctance, networking remains essential for success.
Why do we struggle with networking?
Networking can be intimidating, especially for introverts who prefer quiet settings or feel overwhelmed by the prospect of social interactions.
Whilst extroverts may shine in these situations, happily diving into conversations with strangers, others might see networking as daunting and stressful.
For many, the anxiety stems from a fear of the unknown.
Who will be there? How can I start a conversation? What value can I add?
These thoughts are common but can be overcome.
The good news is that networking is not a skill you’re either born with or without. It’s something that can develop and grow.
Why now is time to master networking
With a tightening job market and economic uncertainty, standing out professionally is more important than ever.
Whether seeking a new job, looking to expand your business or trying to establish partnerships, networking is a powerful tool that can be key to unlocking opportunities.
Networking isn’t just about securing the next job or contract. It has the added benefit of contributing to your overall well-being.
Building a community of like-minded individuals offers emotional support, mentorship, and knowledge sharing that can enhance both your professional and personal life.
How to get started
Like most skills, networking requires practice. Start by bringing a friend for support, finding common interests and focusing on listening more than speaking.
And don’t forget to practice a good, punchy elevator pitch.
Local business groups: Perfect place to start
Your local business association or networking groups such as The Click are a great way to start.
They can be less intimidating because everyone’s there for the same reason and you already have something in common – the local area.
Be brave, embrace opportunities that come your way and learn to love networking that can be a game changer for your career and personal development.
