Is Christmas a brand? Well, it wasn’t at first, but it certainly is now.
What springs to mind when you think of Christmas?
You’ll probably think about colours (red, white, green, gold), sounds (jingle bells, carols), taste (mince pies, honey glazed ham), lights, particular characters (Santa, Jesus), trees and baubles, presents – the list goes on – and you’ll also respond emotionally (either with joy, anticipation or possibly dread).
What springs to mind when people think of your business brand is no different! It’s about associations and feelings.
Some associations you will have little control over, but you can influence other things with a little strategy, the right messaging and some well-considered design.
If you’re looking for help with your business brand identity, we’re taking bookings for 2025.
Get in touch with Jane on 027 490 4232 or jane@bathurstbrown.com to find out more.
