East Auckland’s leading news publication is back in print – after a brief hiatus – due to overwhelming community demand.
Bo Burns, the owner and director of Times Media, the area’s oldest historic masthead and website, is breaking new media boundaries and filling a gap in the market to produce compelling robust and credible content for the community, who are thirsty for it.
Burns bought the business out of liquidation only three months ago.
In this short time, her team has pushed new boundaries online and today they’re announcing they’re relaunching a compact paper form, distributing several thousand copies at locations across east Auckland to capture the 160,000-strong community.
“We are back, east Auckland!,” Burns says. “The community spoke out and we listened.
“The common theme of the feedback was the need to continue our trusted and robust local content in print format.
“We’re going against the trend of media platforms cutting back on paper content. Why?
“Because together with exciting online content our east Auckland readership can be increased tenfold with an integrated approach, and there are even more exciting plans afoot, so watch this space!”
Since Burns has been at the helm of the Times, her team has smashed beyond the expected records with digital website boasting over 100,000+ views for three consecutive months.
This month is tracking to gain over 129,000 views, the advertising retention rate has been over 75 per cent, and the social channels and subscribers are up 500 per cent.
The paper will be available around the local community twice a month from August 15 from pick-up boxes in handy locations.
