A community safety-focused man has created a fun board game for people to gain confidence in driving skills.
Driven For Success was devised by Ian Elford, of Flat Bush, a former police officer in the United Kingdom and New Zealand and presently working for the Department of Corrections.
With that community safety-minded background, Elford says his board game is all about making it easier for learner drivers and those wanting greater understanding of the Road Code.
It’s very easy to use and attractively presented, graphics work produced by Elford’s brother Jeremy, who is based in Canada.
“We all know how difficult and confusing it can be. We’ve all been there,” says Elford.
“Driven For Success is a practical board game which has been supporting New Zealanders for the past two years as an alternative way of studying for their theory testing.
“It makes learning the Road Code fun, exciting and rewarding for family and friends alike.”
The idea for the board game came to Elford in 2015 while he was teaching people in the community who were finding studying for their driving theory test a barrier.
Within a 24-hour period, the first version of Driven for Success was invented.
“Not having a driving licence is a stumbling block for people in the community, resulting in low esteem, unemployment, and reoffending, with driving offending being a contributing factor,” he says.
His business, Driven to Success Ltd, has sold more than 1500 of the game, including to 100 schools and colleges and 13 prisons across the country.
“They proactively use their game with supporting Road Code education and proactive discussions.
“At the recent Disability Transition Expo in Auckland, customers as far as back as 2022 were saying they continue to use the game to this day, praising it as a fantastic supporting tool.”
Driven For Success is available at Paper Plus in Howick and Whitcoulls at Botany Town Centre.
Elford believes Driven For Success is the only game of its kind in Australasia and he has plans to market it in Australia in the future, as well as continuing to get the message out about it here.
“We’re an independent company and continue to look for funding and or sponsorship opportunities to support the business to grow quicker and become more established and recognised globally,” Elford says.
“We welcome any interested parties who would love to jump on board on the journey.”
Driven For Success has an online presence on TikTok, Instagram, Facebook, and its website is www.drivenforsuccess.shop.
