Some of our favourite local bars are stepping up to reward sober drivers this summer.
Basalt Bar, Goode Brothers Botany, Doolan Brothers Botany and the Brook Bar and Eatery are all taking part in Coca-Cola’s Designated Driver programme this festive season.
Over summer they will be supplying designated drivers with up to three free non-alcoholic beverages to reward them for volunteering to sober drive so their mates get home safely.
“Summer is one of the busiest times of the year for us and we love seeing our customers having a good time,” says Wendy Lawrence, Business Leader at Goode Brothers Botany.
“We are big supporters of the Coke Designated Driver programme because it encourages people to be safe on the roads but also reminds them they can still get out and have fun with their mates even if they are the sober driver – these guys are doing an important job and should be rewarded.”
The Coca-Cola Designated Driver programme was launched in 2016 and has been gaining momentum year-on-year.
The initiative is supported by Auckland Transport with Alcohol being a significant contributing factor to road crashes in the Auckland region.
Basalt, Goode Brothers, Doolan Brothers and The Brook are among almost 400 bars and restaurants across the country participating in the programme this year.
How it works:
Designated drivers TXT “driver” to 345.
Coca-Cola will immediately TXT a link back to the sober driver’s phone. The link opens a Coca-Cola branded Designated Driver mobile site which gives them three mobile coupons to use for free drinks at the selected bar/venue.
Designated drivers simply show their phone to the bartender who activates the coupon. Each coupon can only be used once.
Coca-Cola advertisements running on digital outdoor sites will show the sober driver’s name, thanking them for being a driver for their mates that night.
The designated driver can use the service again on another day.
- A full list of bars can be found here.
