Taking shortcuts in marketing can be tempting.
You might consider replacing marketers with AI, paying for social followers, or buying email lists. While these shortcuts can offer quick fixes, they come with significant drawbacks.
Relying on AI alone can strip away the human touch that makes your messaging truly hit the mark.
Paying for followers can lead to inflated numbers and see your accounts removed, and buying email lists results in spam complaints, low open rates, or even legal action.
Quick fixes may offer temporary gains, but they don’t foster lasting relationships or sustainable growth.
The best strategy is to focus on looking after your current clients. Provide great service, engage authentically, and communicate with them regularly to retain clients and encourage reviews and referrals, the gold!
While shortcuts might seem like an easy win, they’re not. Investing time and effort into genuinely maintaining strong relationships with your clients is the most effective strategy for long-term success.
Get in touch if you need help finding gold.
The Marketing Baker
09 884 8650
candice@marketingbaker.com
09 884 8650
candice@marketingbaker.com
