- By Jacob Stansfield
A powerful boost for your Google Ads
Last month, I wrote about spending the appropriate Google Ads budget based on data, not the smallest amount, to avoid wasting money.
While Google Ads effectively targets active users, social media retargeting complements this by reaching a broader audience, including those interested, but not actively seeking, your products or services.
Retargeting reconnects with website visitors by displaying your content in their social feeds.
This consistent exposure reinforces recognition and can foster trust and loyalty. By tailoring messaging to specific segments based on website behaviour, you can significantly improve conversion rates.
Although both Google Ads and social media advertising require investment, retargeting is often more cost-effective by targeting a warm audience familiar with your brand.
To maximise retargeting, create visually appealing ads, segment your audience, and continually test and optimise. Integrating Google Analytics provides valuable insights for data-driven adjustments.
By combining Google Ads and social media retargeting, businesses can create an advertising loop that effectively reaches their target audience, increases brand visibility, and drives conversions.
jacob@thelocalmarket.co.nz – 021 401 989
