JACOB STANSFIELD, digital marketing expert, shares insights on making the most out of your marketing budget during challenging economic periods.
Buyer beware – spending your marketing budget on Google Ads can feel like throwing it down the toilet.
Many marketing agencies lure businesses in with promises of cheap, miraculous plans.
“Put $500 on Google every month,” they say, “and watch your business transform overnight.”
As appealing as that sounds, it’s not a reality.
The allure of a low budget can be tempting, but small budgets spread thinly always lead to disappointing results.
Instead, you should invest wisely, understanding that effective marketing requires a more substantial commitment.
Before you sign any contracts, demand evidence from these agencies.
Ask them pointed questions: What are my competitors doing? What could I be doing differently?
For instance, if your competitors are spending thousands of dollars on Google, your $500 will barely make a dent.
Moreover, look at the return on investment (ROI) rather than just the upfront cost.
A higher budget might seem daunting, but if it brings in substantial business, it’s an easy YES!.
Don’t fall for the cheap plans that promise the moon.
Take a critical look at what you need to spend to compete.
By asking the right questions and investing appropriately, you can avoid wasting money and ensure you get real results.
