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Saturday, November 16, 2024

Video’s power to connect

ADVERTORIAL

At Hugo Media Productions, we know the importance of optimising your social media presence through effective content creation.

Here are some tips to elevate your social media videos:

Start by creating engaging thumbnails that grab attention and accurately represent your content.

Keep your videos concise, ideally between 15 to 60 seconds to match viewers’ preference for brief, impactful content.

Adding captions and text overlays ensures your message gets through, even without sound.

Hook your audience within the first few seconds to keep them watching and include strong calls to action to guide them on what to do next.

Regularly review your video analytics to understand what works and refine your approach.

Cross-promote your videos across different platforms, customising content for each to maximize reach.

Finally, actively engage with your audience through comments and messages to build connections and encourage more interaction with your content.

Happy content creating!

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