Business students at an east Auckland school are spreading the message of embracing cultural heritage in a diverse society such as New Zealand’s.
The pupils at Ormiston Senior College in Flat Bush are taking part in the Young Enterprise Scheme (YES), which is designed to give young Kiwis the experience of starting and running their own business.
Operating under the name Valeora, the group’s members are passionate about promoting cultural identity and sustainability through their product, culturally-designed table runners made from recycled, eco-friendly materials.
The budding entrepreneurs say they’re driven to make a difference in the fabric industry by intertwining cultural identity with environmental responsibility through a product that “empowers multiculturalism and promotes environmental sustainability”.
They say Valeora is not just a business but a mission driven by the diverse backgrounds of its founders, Shanaiya Lata, Shreya Harakh, Sabiha Fatima, Calais Derbyshire, and Kevin Haddad.
They’ve crafted a way for people to reconnect with their cultural roots while contributing positively to the environment.
“Our table runners are more than just home décor,” the group’s chief executive Shanaiya Lata says.
“They’re a celebration of heritage and a step towards a more sustainable future.
“We believe in the power of culture and the urgent need to reduce waste, and our products reflect these core values.”
The students say Valeora has a strong commitment to environmental sustainability, combating the fast-fashion industry’s “rampant waste”.
“By using repurposed fabric scraps, our company crafts high-quality table runners that not only beautify living spaces but also tell a story of cultural pride and environmental stewardship.
“Our team dedicates five per cent of all profits to Multicultural NZ, supporting the organisation’s efforts to foster diverse communities.
“This reflects Valeora’s deep-rooted belief in giving back to the community and promoting inclusivity.”
The business’s finance director, Shreya Harakh, adds: “Our venture goes beyond business.
“It’s about making a meaningful impact in our community by supporting cultural diversity and sustainability through every product we sell.”
As the business grows, Valeora is aiming to set the standard for young entrepreneurs and show how innovation can lead to a better future for both people and the planet.
For more information or to support its mission go online to https://valeora.company.site/?lang=en&vertical= or follow them on social media @Valeora.nz.
