JACOB STANSFIELD, digital marketing expert, shares insights on making the most out of your marketing budget during challenging economic periods.
At this very moment, a lot of you are finding it tricky to increase the number of customers coming through your physical or virtual doors. However, there are proactive things that can be done to ensure that your business is well-positioned for when things pick up again. I’ve listed a few below.
- Invest in content creation
Video content, whether it’s shared on social media or hosted on your website, is invaluable. One of my clients in the professional services industry has started a podcast. With a bit of spare time, they’re creating engaging and entertaining content that’s relevant to their audience. This time investment not only enhances their brand’s visibility but also means they are getting more traffic to their social channels and website organically.
- Collaborate with a neighbour
Ever heard the term COLLAB? Think about partnering with a complementary local business for a joint marketing campaign. This can help you reach a wider audience while sharing the costs with another business. Cross-promotions and co-hosted events can be effective ways to maximise your brand awareness as well as do something a little outside the box.
- Revamp your website
A modern, user-friendly website is crucial for attracting and retaining customers. After 10 years, one of our clients is finally addressing their outdated website. They’ve often noticed its shortcomings, and now they have the capacity to step back and recognise the urgent need for improvement. They’re investing their marketing spend in building a new e-commerce site, aiming to hit the ground running later in 2024.
By implementing these strategies, you can ensure that every dollar of your marketing budget is spent wisely, helping set your business up for success.
Jacob Stansfield
Digital Marketing Expert
jacob@thelocalmarket.co.nz
P (021) 401989 www.thelocalmarket.co.nz
