Over time, businesses evolve and sometimes change direction.
Brand identities can start to look stale, markets can shift, and something which worked well 20 years ago might be no longer relevant or appealing today in a crowded marketplace.
A big fear can be either losing loyal customers or the cost involved.
The truth is, a well-executed rebrand can retain and re-engage current customers while attracting new ones.
You don’t have to “throw the baby out with the bathwater” and start from scratch.
Established businesses often have valuable equity in their current branding.
The logo might only need a tweak, but by redefining and clarifying your messages and visuals in a cohesive way, you can modernise without losing heritage.
A fresh identity can open doors to new opportunities.
The positive outcomes outweigh the risks when done strategically – ensuring your brand stays competitive and impactful in an ever-changing market.
We advise steering clear of design trends as those will date your business fast in years to come!
If you’re considering a business rebrand, get in touch with Jane at Bathurst Brown Design on phone 0274 904 232 or jane@bathurstbrown.com.
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